last updated: June 6, 2022

Privacy Policy

Applied Intuition, Inc. (“Applied Intuition,” “we,” “us,” or “our”) has prepared this Privacy Policy to explain (1) what personal information we collect through our website and our software platform (collectively, the “Service”) as well as in connection with events and conferences that we operate, (2) how we use and share that information, and (3) your choices concerning our privacy and information practices.

Before using the Service or submitting any personal information to Applied Intuition, please review this Privacy Policy carefully and contact us if you have any questions.

Applied Intuition is the controller for the practices described in this Privacy Policy.  Please note that if you use or interact with the Service as an authorized user of a Applied Intuition customer (most likely your employer), then the Applied Intuition customer who has provided you with access to the Service will be responsible - i.e. the controller, for any personal information you provide to us through the Service. In that case, we will only process such personal information on the instructions of that Applied Intuition customer and do not determine and for which purposes the information will be processed. Please contact the relevant Applied Intuition customer if you have any questions on the processing of your personal information and any rights you may have. 
1. Personal Information Collection
Personal Information We Collect From You: 
Personal Information We Collect Automatically: When you use the Service, we may automatically log the following information:
We use the following technologies to collect personal information by automated means:
Please see our Cookie Policy for more information on what cookies (and other similar technologies) are and how we use them.
2. Personal Information Use
We use your personal information for the following purposes:

Service Delivery, including to provide, operate, maintain, and secure the Service;

Communicating with You, including to: 
Service Improvement, including to: 
Marketing and Advertising, including:
Compliance and Protection, including to:
3. Lawful Basis of Processing
Under the laws of certain countries, including the UK and countries in the European Economic Area (“EEA”), we are required to have a lawful reason or justification to be able to process your personal information (this is also called a “lawful basis”). For the processing of your personal information under this Privacy Policy, we generally rely on our “Legitimate Interests” as the lawful basis for processing (this simply means processing your personal information is necessary for our commercial interests, your interests or the interests of a third party and we have carried out an assessment to ensure this is not unfair to you). However, where we send you direct marketing communications or process your personal information through the use of cookies (or similar technologies) as described above, where required under the relevant laws in your country, we rely on your “Consent” as the lawful basis for processing such personal information. We will also rely on our “Legal Obligation”  as the lawful basis for processing where any laws that apply to us require that we process your personal information.
4. Personal Information Sharing
Our Sharing: We do not sell, rent, license, or lease your personal information to third parties.  However, we may share personal information with:
5. Job Applicants
If you are applying for a job with Applied Intuition, please see the relevant Applicant Privacy Notice provided on the job applications page for more information on how we process your personal information for recruitment purposes and your rights.
6. International Transfers of Personal Information
Applied Intuition is an international company with offices in the United States, Canada, Germany, Japan, and Korea. In connection with our data processing activities, we may transfer your personal information to our affiliates or service providers in the United States, Canada, Germany, Japan, and Korea. We collect information from individuals globally and may transfer, process and store your information outside of your country of residence, to wherever we or our third-party service providers operate for the purpose of providing you the Services or as otherwise set forth in the Privacy Policy.  Whenever we transfer your information, we take reasonable steps to protect it.  

In some cases, your personal information may be transferred to countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share information of customers in the European Economic Area (EEA), the UK, or Switzerland, where a safeguard is required under law for the transfer of such personal information, we make use of the European Commission-approved standard contractual data protection clauses (for EEA and Switzerland transfers) and the UK government approved international data transfer agreement/addendum (for UK transfers). Please contact us for further information on the safeguards in place.
7. Retention of Personal Information
We generally retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. This will generally be for the duration of time you interact with us, however, there may be situations where we retain your personal information for a longer or shorter period. When determining the relevant retention periods for your personal information, we take into account the following factors:
8. Notices to California Residents
Where provided for by law and subject to any applicable exceptions, California residents may have the following rights:
If you would like to exercise any of these rights, or want an alternative form of this Privacy Policy, please contact us. After we receive your request, we may request additional information from you to verify your identity. Your authorized agent may submit requests in the same manner, although we may require the agent to present signed written permission to act on your behalf, and you may also be required to independently verify your identity with us and confirm that you authorized the agent to submit the request. We will not treat you differently for exercising your rights. 

Third Party Marketing: If you are a California resident and wish to opt out of sharing your personal information with third parties for their direct marketing purposes, please email Applied Intuition at and clearly state your request, including your name, mailing address, email address, and phone number. Please see the “Your Choices” section of this Privacy Policy for additional information.
9. Rights of UK and EEA Residents
Your Rights. If you are a UK, EU or EEA resident, under data protection laws (and in certain circumstances) you have specific rights in relation to your personal information. You have the right to:

Right to Object: You may ask us at any time to stop processing your personal information, and we will do so: (a) If we are relying on a legitimate interest to process your personal information -- unless we demonstrate compelling legitimate grounds for the processing or we need to process your data in order to establish, exercise, or defend legal claims; or (b) If we are processing your personal information for direct marketing. We may keep minimum information about you in a suppression list in order to ensure your choices are respected in the future and to comply with data protection laws (such processing is necessary for our and your legitimate interest in pursuing the purposes described above).

You also have the following rights:
Please see the "Contact Us" section below for information on how to exercise your rights.
10. Children
Our Service is not directed to children who are under the age of 16. Applied Intuition does not knowingly collect personal information from children under the age of 16. If we learn that we have collected personal information from a child under the age of 16 without the consent of the child’s parent or guardian as required by law, we will delete that information.
11. Links to Other Websites
The Service may contain links to other websites not operated or controlled by Applied Intuition, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies. 
12. Security
Keeping your data secure is important. Applied Intuition follows current industry standards to protect your personal information. We take reasonable steps to protect the personal information provided to the Service from loss, misuse, unauthorized access, disclosure, alteration, or destruction. No network or email transmission is fully secure or guaranteed to be error free. We cannot guarantee the security of your personal information and you use the Service at your own risk. In particular, email sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing personal information to Applied Intuition. If you have questions about the security of our Service, please contact us at
13. Your Choices
Update or Correct Personal Information: You can contact us and request any updates or corrections needed to keep your personal information accurate, current, and complete. 

Opt Out of Marketing Communications: You may opt out of marketing communications by following the unsubscribe instructions in any marketing email we send you. Please note, however, that you may continue to receive communications as described in the Communicating with You section after opting out of marketing communications.

Do Not Track. We currently do not respond to "Do Not Track" or similar signals. Learn more about "Do Not Track" here.
14. Changes to the Privacy Policy
The Service and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Service or providing us with personal information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and the practices described in it.
15. Contact Us
If you have any questions about our Privacy Policy or information practices, please feel free to contact us at our designated request address, or fill out this contact form.